The 35 Must-Have Digital Marketing Tools for the Marketing Pro

Digital marketing tools

Digital marketing tools are essential for multitasking in today’s web and social media-heavy society. But, with so many tools out there, it can be hard to know which ones are best for you. Plus, for most of us, finding the perfect digital tool often gets allocated to, “When I have time…” aka…never. But, don’t worry, to save you time we’ve done a deep dive into the best tools for every digital marketing niche plus organised them into categories so that you can easily find them.

Speaking about time…one of the greatest benefits of using digital tools is that they can help you automate time-consuming processes.

Imagine having to manually copy and paste 2000 emails to your subscribers!

Or how about searching through Facebook or Instagram to find every mention or comment about your business?

Just from these two examples alone, you can immediately see that digital marketing tools will most definitely make your life easier and give you a competitive edge in today’s digital world.

By the way, at LWAH, we’re all about upskilling and working from home in your dream job. If you’re interested in digital marketing and want to find out more, check out our post: Digital Marketing Job Description and Types of Digital Marketing.

This post contains affiliate links and I may be compensated, at no additional cost to you, if you make a purchase after clicking on a link.

Top 3 Must-Have Digital Marketing Tools

WooRank (for SEO)

Woorank - SEO marketingWooRank can single-handedly help you rank higher on Google , increase your ROI, and analyze your competitor’s marketing strategy.

Hootsuite (for SMM)

Hootsuite social media marketingUse the mobile app for updating social media profiles on the go. Easily scale and collaborate with one central dashboard that houses multiple social media accounts. Start with the free plan and then upgrade for under $30 per month.

MailChimp (for Email Marketing)

Mailchimp email marketingMailChimp is one of the easiest to use email marketing automation  tools on the market. It’s drag-and-drop templates are customizable to your brand and a large variety of integrations expand your personalization options. The platform’s Free plan has great features and includes up to 2,000 subscribers.

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Digital Marketing Tools for Social Media Marketing

A laptop with the Facebook homescreen

Stay on top of your social media feeds with the tools below. A few of them have limited free  options for those on a budget. It’s also a good idea to use a free option to learn how to use different tools for any potential social media management job!

Buffer

Buffer social media marketingBuffer features a multi-social account platform that can  schedule posts, add images with a built-in image editor, and easy-to-understand digital marketing analytics tools.


Pros

    • Add posts to a virtual queue for all-day posting
    • Schedule content on multiple social media sites 
    • Affordable for companies without a budget for social media management
    • Used by over 75,000 companies including Shopify and Spotify


Cons

    • Scheduling posts and in-depth analytics require 2 separate monthly payments
    • Lacks support for Instagram

Cost

Buffer has a Free plan that includes 1 user, 3 social channels, and 10 scheduled posts. Paid plans start at $15 a month for post scheduling, and $35 a month for in-depth analytics.

BuzzSumo

Buzzsumo social media management toolKnown for its top notch analytics, BuzzSumo isn’t your  average social media management tool. By analyzing millions of content pieces it can provide competitor analysis, social trends, and influencer tracking.


Pros

    • Real-time updates for filtered content
    • Competitor analysis
    • Influencer tracking


Cons

    • Costly for small companies

Cost

BuzzSumo plans start at $99 per month. You can save 20% if paid annually. The platform has a 30-day free trial with a one-click cancel.

Hootsuite

Hootsuite social media marketingIf you are primarily B2C (business-to-consumer), you need HootSuite for your social  media management. The cloud-based tool features a collaboration-friendly interface and can display all of your social media accounts on one central dashboard.


Pros

    • Mobile app
    • Only one log-in for all social media channels
    • Can scale from individuals to large teams


Cons

    • Some compatibility issues regarding uploads
    • Free account is limited

Cost

A limited Free plan is available that includes 1 user, 3 social profiles, and 30 scheduled messages. Paid plans start at $29 and include a free 30-day trial.

MeetEdgar

MeetEdgar - social media management toolHave a tight budget? MeetEdgar is great for entrepreneurs,  contractors, and small businesses. Users praise its automated content recycling tool, which allows you to optimize existing and new content for maximum ROI.


Pros

    • Unlimited scheduled posts on all pricing tiers
    • Under $20 a month for the lite plan
    • Unlimited content library
    • Premium social media courses


Cons

    • No direct tracking
    • Lack of support for all social media platforms

Cost

Paid plans start at $19 per month. MeetEdgar offers discounts to military and non-profits. The platform also offers a 7-day free trial.

Zoho Social

Zoho digital marketing tools Zoho Social offers a Live Stream of social mentions to  provide users with targeted keywords and useful collaboration tools. Easily track and schedule posts.


Pros

    • Powerful reporting
    • Link shortening
    • Great for small to large businesses


Cons

    • Real-time notifications can be delayed
    • Comments lack engagement opportunities
    • Scheduling could use improvement

Cost

Individual and business pricing starts at $10 or $200 a month for agencies.

Digital Marketing Tools for Email Marketing

Email marketing

Email marketing is one of the most effective forms of digital marketing. Keep your customers and subscribers in the loop with the following tools.

AWeber

AWeber email marketing toolAWeber was founded in 1998 as an industry leader in small  business email marketing software. Over 1 million users trust AWeber and appreciate its award-winning 24/7 US-based customer support. With over 1,000 third-party integrations, the platform can send customized emails, manage contacts, build landing pages, and generate detailed reports.


Pros

    • Drag-and-drop builder
    • Analytics reports
    • List management (XLS, XLSX, TXT, CSV, and TSV)
    • Autoresponder
    • Hundreds of design templates


Cons

    • Lacks marketing automation features for the price
    • No A/B testing for landing pages
    • No inclusion or exclusion of multiple segments regarding newsletters

Cost

Free plan available (under 500 subscribers). Paid plans start at $19 per month.

Convert Kit

ConverKit email marketing softwareConvert Kit is an email marketing software that is  specifically built for businesses who are interested in increasing their audience. Bloggers, podcasters, and more can benefit from personalized designs that integrate well with common email providers. Convert Kit excels at segmenting your email list for targeted campaigns.


Pros

    • Good for both individuals and businesses
    • Powerful automation features
    • Excellent customer support


Cons

    • Provides limited templates
    • Significant monthly investment for entrepreneurs and small businesses
    • Lack of integrations

Cost

Free plan available for up to 1,000 subscribers

Paid plans

    • Creator starting at $29 per month (Free migration from another tool, Automated funnels & sequences)
    • Creator Pro starting at $59 per month (Facebook custom audiences, Newsletter referral system, Subscriber scoring, Advanced reporting)

HubSpot

HubspotHubSpot provides email marketing software that is industry-leading in automation, social media marketing, analytics, and landing pages.


Pros

    • Free version
    • CMS including website builder
    • All-in-one platform for marketing, sales, and support


Cons

    • Gets pricey as you scale
    • Consulting starts at $400 per month
    • Onboarding service fees
    • Expensive if you only need a few features

Cost

HubSpot’s CRM is free but limited. The Starter plan starts at $45 per month for 1,000 contacts with basic features. Bundles start at $50 per month.

MailChimp

Mailchimp email marketingMailChimp is well-known in the email marketing space. With  over 1 billion emails sent every day directly from its platform, MailChimp is now branching out into email automation and customer relationship management (CRM).

MailChimp provides easy to use drag-and-drop templates and is quickly becoming an all-in-one marketing platform.


Pros

    • Large variety of integrations
    • Professional sign-up forms
    • Free plan provides good features, up to 2,000 subscribers
    • Automation options
    • Long list of third-party integrations


Cons

    • Lack of in-depth reporting
    • All-in-one marketing solution could price out smaller businesses that just want an email solution

Cost

Free plan is available for users with 2,000 or less email subscribers. Paid plan starts at $30 a month for up to 2,500 subscribers.

Moosend

Moosend email marketingMoosend provides automated email options to keep in touch  with your customers. Quickly build an email list and personalize drag-and-drop email templates. Pre-built responsive templates make creating a campaign or designing a landing page (paid plan only) a breeze. Plus Moosend integrates with most popular  apps for e-commerce platforms, websites, or CRM — no HTML knowledge required!


Pros

    • Real-time analytics
    • Drag-and-drop interface
    • Unlimited emails (all plans)
    • A/B testing


Cons

    • Not that many native integrations
    • Bare bones sign-up forms

Cost

A free plan is available for users with 1,000 or less subscribers. The free plan includes unlimited emails, sign-up form, and basic reporting. Pro plans start at $8 monthly and custom plans are available.

Digital Marketing Tools for Content Marketing

Pomeranian looking at an article on a laptop.

As the saying goes: content is king! Keep your content flowing and your readers reading with these easy digital marketing tools for the content marketer. The good news is, most of the tools below are free.

Coschedule Headline Analyzer

CoSchedule headline analyzerWhat makes you click? Chances are it’s the headline. Eighty percent of people read a headline, while only a mere 20% continue to read the article. With so much emphasis on the headline, it’s important to get it right.

Coschedule Headline Analyzer will test your headline for length, grammar, keyword density, readability, and text structure. Plus, it has a Google search and email subject line preview simulator.


Pros

    • Free
    • Free browser extension
    • Boosts traffic
    • Analyzes blog titles, social media text, and email subject lines


Cons

    • Limited to headlines only
    • Must sign up to see results (you will need a website and a company name)

Cost

Free

Google Docs

Google docs symbolOne of the most frustrating things about using Microsoft Word is the  chance that your computer will malfunction or Word will crash and the content writing project you were working on is gone…forever.

Fortunately, Google Docs changes this tragedy. It automatically saves your document so you don’t have to remember to do so. It can also be shared with team members or an editor which keeps drafts to a minimum and the current draft always available for each team member to view and edit.

Plus, it’s free. Content marketers can write, edit, and store their content without having to worry about re-writing.


Pros

    • Free
    • Saves content automatically
    • Easy to collaborate


Cons

    • Storage cap on free plan
    • Can be clunky to transfer to CMS like WordPress

Cost

The first 15GB of storage is free, get 100GB of storage for $1.99 per month or 1 TB of storage for $9.99 per month.

Grammarly

Grammarly logoIf you create any amount of content, Grammarly is a must. The platform uses AI to provide a free spell, punctuation, grammar, plagiarism, and tone checker in British, American, Australian and Canadian English. It can also offer word replacements and recommendations which is great for helping with engagement. A paid  premium version adds advanced features including help with sentence rewrites, tone, formality, and fluency plus you can even run a plagiarism check.


Pros

    • Mobile app
    • Real-time error checks
    • Integration with Word and Google Docs
    • Accurate


Cons

    • Must have access to the Internet to use
    • Premium version can be costly for the average writer
    • Does not completely replace a trained proofreader

Cost

The free plan provides adequate features for the average writer. Premium plans start at $11.66 per month. Sign up for Grammarly updates to receive a weekly report card and occasional premium plan discounts.

Trello

Trello logoGreat for small teams and simple projects, Trello is one of the most popular project management tools. Trello uses boards to show what each team member is working on, their progress, and project updates. Works for virtually any niche. Plus you can go wild and be creative by setting  backgrounds and photos for each card thanks to its integration with Unsplash.


Pros

    • Easy to use Kanban (visual board) structure
    • Assign multiple team members to one task
    • Public boards / closed boards
    • Responsive notification system
    • Available on mobile so you’re always connected.


Cons

    • Need Internet to work in Trello
    • No complex projects, features are limited and too many cards can make it hard to follow projects
    • Limited storage (free version has a limit of 10MB per upload)

Cost

Trello has a free forever plan. Paid plans have an optional 14-day trial and start at $9.99 per user per month.

WordPress

Wordpress logoWordPress is an open-source content management system (CMS) that can be built by a beginner and customized by advanced web developers. The platform has essentially become the standard in CMS.

WordPress offers plugins to suit any niche from SEO to security to eCommerce .


Pros

    • Professional and responsive themes
    • Stable platform, updated regularly
    • SEO ready
    • Plugins for eCommerce
    • Social media ready
    • Plenty of support and guides


Cons

    • Web design and development can be difficult for newbies
    • Platform is free but many themes, plugins, hosting is not
    • Security can be an issue since it is a widely used platform

Cost

WordPress provides a free plan. Paid plans start at $4 a month.

Digital Marketing Tools for SEO

Search Engine Optimisation marketing

To be effective in your SEO (Search Engine Optimisation) strategy, you need effective tools. There are loads of SEO tools out there, here are our favorite.

Ahrefs

Ahrefs logoAhrefs packs a punch with a large selection of features. You can  easily keep an eye on your competitors, research targeted content that gets the most shares, and backlink support. The platform can even let you know who your biggest fans are so you can engage with them. They have a comprehensive learning center and support so you don’t have to be a pro to use the tool.


Pros

    • Integrates with a variety of apps
    • Competitor research
    • Top keyword research tool


Cons

    • No free trial
    • Expensive solution for larger teams

Cost

Ahrefs has a 7-day trial for $7. The trial gives access to all plan features. Monthly plans start at $99.

Moz Pro

Moz ProMoz Pro provides an all-in-one SEO solution for small to large teams. It integrates with Ahrefs, HubSpot, and SEMrush. Features include keyword  research tool, keyword ranking analytics, competitor analysis, custom reports, and fix website and SEO errors.


Pros

    • Great customer support
    • Extensive training and resources
    • Competitor analysis


Cons

    • Can be data heavy
    • Navigation can be clunky
    • Reports can be slow to generate

Cost

Moz Pro provides a 30-day full feature trial.  Please note that after the free trial, you will be automatically billed for Moz Pro Medium ($149 per month). Plans start at $99 a month for the Standard plan. You can try out a few of the tools for free with limited information.

SEMRush

SEMrushSEMRush integrates best with WordPress, Google Analytics , Google Ads, and Trello. It has a wide range of powerful features which is reflected in its monthly cost. The platform provides DEO audits, backlink support, competitor data, editorial calendar, keyword finder, and SEO ranking. It does have a comprehensive academy so that you can learn how to use the tool most effectively.


Pros

    • User-friendly
    • Well-constructed competitive analysis tools
    • Diverse features


Cons

    • Too much data for newbies
    • Learning curve to use all features

Cost

SEMRush has a 7-day free trial. Plans start at $99.95 per month, with custom flexible plans available.

Ubersuggest

Ubersuggest keyword toolWith the Ubersuggest SEO tool you will receive affordable monthly rates and access to lifetime subscription options. Founded by top marketing influencer, Neil Patel, the platform allows you to easily integrate with OpenMoves, WebFX, SmartSites, DashClicks, and more. The platform provides competitor analysis, ranking niche content, website audit reports, A/B testing, and backlink tools. Apart from a great tool, Neil Patel also sends loads of useful information in his weekly newsletter.


Pros

    • Affordable lifetime access (huge savings over monthly plans)
    • Large variety of features for the price
    • Easy to use UI


Cons

    • Niche markets can be limited
    • No mobile app

Cost

Ubersuggest has a 7-day free trial. Plans start at $29 per month for individuals and $49 per month for businesses. Lifetime prices start at $290 for 1-3 websites.

Woorank

Woorank logoWoorank is an efficient SEO solution that reviews websites and  provides a personalized analysis for increasing traffic, leads, and overall sales. It is a complete marketing tool for websites.


Pros

    • Website report cards
    • Keyword research tool
    • Lead Gen tool for marketing automation
    • Branded reports
    • 24/7 SEO monitoring


Cons

    • Identifies only surface issues, not a fix for complex SEO
    • Does not forecast Google algorithm updates

Cost

WooRank has a 14-day free trial. Paid plans start at $59.99 per month and custom Enterprise plans are available upon request.

Digital Marketing Tools for Pay-Per-Click (PPC)

Adwords in Scrabble blocks

If you’re a data geek and love keeping track of adwords, then the following tools are just for you !

AdEspresso

AdEspresso LogoAdEspresso (by Hootsuite) allows you to instantly get ad results via  Facebook, Google, Instagram, and more. It is a PPC aggregator of sorts. Run campaigns on Facebook, Google Ads, and Instagram all from one dashboard. You can export reports in web, Excel, email, and PDF for both you and your clients.


Pros

    • A/B testing
    • Reuse campaign settings for future use
    • Campaign optimization


Cons

    • Learning curve
    • Costs more as you increase ad spend

Cost

AdEspresso has a 14-day free trial. The platform’s monthly plans start at $49 per month. Upgrade to the $99 per month plan to gain unlimited ad spend.

Google Ads

Google Ads PPC toolFormerly Google AdWords, Google Ads is a premiere PPC tool from Google. The tool can create and edit PPC campaigns, research keywords, increase web traffic, and improve traffic to your online shop. A powerful app can keep you up to date with your ad campaigns in real-time via your Android smartphone .


Pros

    • Easy to use UI
    • Diverse targeting
    • Large audience


Cons

    • No pre-built templates
    • Onboarding can be time consuming
    • Ads can be disapproved without adequate reasoning

Cost

Google Ads pricing is dependent on your industry, the lifecycle of your customer, ad trends, and your budget.

iSpionage

iSpionage PPC tooliSpionage helps you covertly take your competitors’ traffic and make it your own. It offers an Index score based on your PPC keywords and ad copy effectiveness to get the most out of your PPC campaigns. Great for agencies, it even provides a landing page snapshot so you can beat your competitors every time.


Pros

    • Generate more leads
    • Competitor analysis
    • Increase ROI
    • Keyword grouping


Cons

    • Can miss data regarding competitors
    • No social data
    • Lack of team collaboration features

Cost

iSpionage offers a 30-day money back guarantee for all customers who are first time users and who don’t download more than 1,000 keywords. Paid packages start at $59 per month.

SpyFu

SpyFu PPC toolSpyFu is trusted by millions to find the “secret sauce” of your  competitors’ marketing formulas to get the most out of your marketing budget. The platform offers unlimited searches, projects, and exported data. You can get a taste of its powers by entering your competitor’s URL in the search bar for free.


Pros

    • Competitor analysis and keywords
    • Keywords for PPC
    • PPC Ad rank and audit
    • Domain leads tracker


Cons

    • Some inaccuracies with competitor PPC reporting
    • Manual search is necessary for data accuracy
    • Database only contains keywords for selected domains (not web-wide coverage)

Cost

SpyFu offers a 30-day money back guarantee with no questions asked. You can even cancel via email, livechat, or phone. Paid plans start at $39 per month. All plans include unlimited search results, unlimited data exports, and unlimited domain overview PDFs.

Unbounce

Unbounce logoUnbounce is an all-in-one solution for creating landing pages . A drag-and-drop builder makes it easy to put together pages even if you are not tech-savvy. You can even add pop ups and A/B testing for accelerated ROI.


Pros

    • Pre-built templates
    • Large library of help documentation
    • Landing page testing


Cons

    • Expensive for small businesses
    • Support only available during business hours

Cost

Unbounce has a 14-day free trial. Plans start at $80 per month. All plans include unlimited landing pages and unlimited pop ups and sticky bars.

Affise

Affise Performance Marketing platformAffise is great for both salesmen and agencies. Manage, track, analyse, and optimise your ads in real time. The platform  integrates easily with other cloud-based software. Easily filter your audience by location, device, language, and more.


Pros

    • 30-day free trial
    • 50 different reports available
    • Custom goals
    • API support


Cons

    • No affiliate marketing tools
    • Reports could be more detailed
    • Poor technical support

Cost

Affise has a free 30-day trial. Cost starts at $299 per month.

Digital Marketing Tools for Affiliate Marketing

Lady monitoring her affiliate program online

Whether you sell socks, dog toys, phones, or laptops as an affiliate, keep track of everything with these tools.

ClickBank

ClickBank Affiliate MarketplaceFounded in 1998, ClickBank is an industry-leading global affiliate network that is available in over 200 countries. With a focus on marketers and businesses, the platform has more than 200 million customers.

One of ClickBank’s advanced features is offering one-click repeat purchases. This allows you to sell products on a monthly basis without asking for a manual payment each time.


Pros

    • Fraud detection
    • third-party integrations
    • Support for subscriptions


Cons

    • No free trial
    • No 24/7 support
    • No tracking

Cost

ClickBank does not charge a fee to join its affiliate network. Merchants pay a one-time activation fee of $49.95. Once an item sells, 7.5% + $1 is collected in fees. Although fees are non-negotiable, you won’t have to pay a monthly fee like the majority of its competitors.

LeadDyno

LeadDyno affiliate solutionKnown as the all-in-one affiliate solution, LeadDyno lets you launch affiliate campaigns in a flash. Partner affiliates will be able to view a custom affiliate dashboard and personalize the information they receive to brand promotion.


Pros

    • Share campaigns through email, newsletter, and social media
    • Automated affiliate signup
    • Integrates with eCommerce
    • Campaign tracking
    • 24/7 customer support
    • Multi-level affiliate capability


Cons

    • No fraud detection

Cost

LeadDyno has a 30-day free trial. Cost starts at $49 per month.

ShareASale

ShareASale affiliate marketing companyShareASale is a popular affiliate marketing company that  provides a side income stream for bloggers. ShareASale’s 20-year experience provides top merchants to choose from including Spanx, Reebok, Paper Culture, Legacybox, Minted, and FreshBooks.


Pros

    • Professional, trustworthy company
    • Large variety of merchants
    • Easy to join


Cons

    • Can take time to generate income
    • Must get approval from each merchant separately

Cost

Commission rate averages 10% with some affiliate opportunities as high as 30-40%. Payment is released on the 20th of every month.

Voluum

Voluum affiliate tracking softwareVoluum is a digital marketing automation platform with a focus on  advertising campaigns. It allows you to track and control all your campaigns from one ad tracker. Its robust reporting offers 30 different metrics. Custom alerts and rules make the workflow easy to test and maintain.


Pros

    • Anti-Fraud Kit, which defends ads from malicious attacks
    • Scalable
    • Real-time data processing


Cons

    • No 24/7 support
    • No commission tools

Cost

Voluum supports CPC, CPM, and CPA. The platform’s plans start at $69 per month.

Digital Marketing Tools for Native Advertising 

Native ads - clickbait

We’ve all seen the promoted content or sponsored content on the bottom of news pages or websites, often known as “clickbait.” These “articles” are a form of advertising and usually promote a product of sorts. Use these tools to manage any native advertising campaigns.

MGID

MGID self-service platform for native advertising.MGID is a self-service platform that provides a variety of ad formats. The software can scale with your business and provides real-time analytics. You must have monthly visitor stats of 90,000 or more.


Pros

    • $100 payout threshold
    • Top Google Adsense option
    • Individual account manager
    • Easy onboarding


Cons

    • Popular ads may not be related to your target base
    • Earning potential is low without followers

Cost

Cost options include CPM, RevShare, and CPC. There is a minimum $100 payment threshold.

Nativo

Nativo logoThere are no traffic restrictions with Nativo. Notable clients  include Time Inc, The Wall Street Journal, and Dow Jones. Choose between eCPM (Effective Cost per 1,000 impressions) and vCPM (Viewable Cost per 1,000 viewable impressions) pricing models with a minimum payment threshold of $50.


Pros

    • Quality customer service
    • Powerful reporting
    • Ability to click on an ad but not leave the main site


Cons

    • Dashboard could be more customizable
    • Campaigns can take longer than usual to set up
    • Some metrics are not able to be tracked by 3rd party ad servers

Cost

No minimum traffic threshold, the minimum payment threshold is $50.

RevContent

RevcontentRevContent provides its users with 250 billion original content  recommendations every month. It partners with big industries like Wayfair and Forbes. The platform also offers a self-serve feature so you can choose native advertising based on your specific needs.


Pros

    • Reaches 97% of American households
    • Segment audiences by location, device, etc.
    • Real-time data
    • Responsive widgets
    • High RPMs


Cons

    • Minimum $100 daily budget
    • High rejection rate
    • Ads can be on the intrusive side

Cost

To use RevContent, you will need at least 3 million page views. The platform supports CPC and cCPM with a minimum payment threshold of $50.

Taboola

Taboola logoTop publishers like The Huffington Post and USA Today rely on  Taboola for increasing its page views and overall traffic. To get approved for Taboola you will need more than 1 million page views.


Pros

    • More affordable than Facebook and Google
    • Long running campaigns
    • A/B testing
    • Audience exchange, driving traffic from partner and third-party sites
    • Sponsored content and video
    • Geotargeting


Cons

    • No free trial
    • Limited API

Cost

The minimum payment threshold is $100. Taboola supports CPC with a maximum CPM and RPM rate of around $2.00.

Yahoo Gemini

Yahoo GeminiIf you are looking for a lower monthly view threshold, Yahoo  Gemini is a good choice. It has a 10,000-page traffic requirement.

The platform boasts 6 different ad formats including Yahoo mail ads, Moments ads, app install ads, video ads, image ads, and carousel ads. It is used by top tech brands including AOL and TechCrunch.


Pros

    • Import campaigns from Google Ads
    • Less competition
    • Strong ROI


Cons

    • Interface could be improved
    • Poor customer support
    • Doesn’t offer anything unique compared to Bing and Google

Cost

Yahoo Gemini has a minimum threshold of $250, self-serve will automatically receive a payment at the end of the month to your PayPal account. The platform supports the following bidding strategies: Enhanced CPC, Manual CPC, Target CPA, and Maximize conversions.

What is Your Favorite Digital Marketing Tool?

Our top 35 digital marketing tools can help take your business to the next level. Whether you are just starting an online business or you are looking for a fresh start, focusing on digital marketing is crucial for understanding your customer base, staying one-step ahead of your competitors, and maintaining a profitable business.

Did you find our list of essential digital marketing tools helpful? We would love for you to take a moment to share this article with your friends.

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