10 Course Alternatives to Brian Dean’s SEO That Works
Doesn’t it drive you crazy when you finally decide to enroll in an online course that you’ve been researching, only to find that the course is closed?!?!
This can easily happen for Brian Dean’s SEO That Works training program, which only opens once a year.
Or if you happen to have found it when it’s open, you might not have been able to join for all sorts of reasons. Lack of funds. Personal challenges. Other priorities that came up in your life.
But in no way should that stop you from learning SEO (search engine optimization) to build organic traffic to a website — especially with so many other amazing SEO training courses out there.
That being said, with the truckload of SEO courses available today, it’s even harder to find one worth the investment.
Can I suggest to you my top 10 alternatives to SEO That Works?
These courses aren’t designed to be the “next best thing” — but they do tackle a variety of SEO skills, so whether you’re a complete beginner or a professional, there’s an SEO training course to fit your needs.
Top 3 Picks: Best Alternatives to SEO That Works
What is SEO? Your Complete Step-by-Step Guide
The Blueprint Training
Should I Take an SEO Course?
With so many free resources out there, you’re probably wondering: “Should I take an SEO course?” and if it’s worth investing in SEO training.
According to Harvard Business Review: “‘People are more likely to consume a product when they are aware of its cost — when they feel ‘out of pocket.’”
I’ve noticed it myself. I’ve bought quite a few courses in the last three years related to online marketing or self-development. Everything ranging from a $50 short course right up to $15,000 for a full suite of Tony Robbins’ online seminars.
And in my experience, I can say for sure that the bigger the investment, the greater the focus on the content, the higher the rate of applying what I learned, and the more successful I’ve been in that space.
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The same applies to SEO. While it is possible to learn through YouTube videos and blog articles, it’s a scattered way of learning. Something that might take a few minutes to learn in a course could take weeks, if not months to learn by yourself.
That’s why I’m a big fan of courses. Learning is organized so you’re clear on where you are and the next step. This keeps you motivated in the long run.
With this in mind, let’s look at the 10 best SEO course alternatives to SEO That Works, and how they can upgrade your current SEO skills.
Best Alternatives to Brian Dean’s SEO That Works: Full Review
Course #1 – SEO Training Course by Moz (Provided by Udemy)
Want to learn the basics of SEO quickly? Consider this course.
Delivered through Udemy, Moz’s highly-rated course gives you an all-around grasp of SEO. It’s full of topics you need to take your game to the next level. The course has 7 sections that last between 18-40 minutes on average:
- SEO Strategy and Development
- Site Audit and Structure
- Keyword Research Basics
- On-Page SEO Fundamentals
- Link Building and Off-Page SEO
- SERP Features (a.k.a featured snippets)
- Reporting on SEO
Once you’ve completed the course, you’ll have more confidence in your SEO skills. You may even feel the urge to try some of the tactics you learn in class. That’s a sign of a great course.
Course #2 – Yoast SEO Academy
If you own a blog or want to build one, Yoast may be a great place to start.
Created by the owner of the popular Yoast plugin, this academy shows you actionable tactics on how to attract more readers (and sales) to your blog posts.
You can get started with their academy for free, or upgrade to their premium version that gives you FULL access to all their academy courses for $89 a year.
Here are just some of the courses you’ll learn:
- All-around SEO training
- International SEO training
- Keyword research training
- Local SEO training
- Ecommerce SEO training
- SEO copywriting training
Mind you, this isn’t even half of what they teach inside their academy. There’s so much more to discover.
It plays zero importance if you’re a total newbie or an SEO maestro. The academy has a course to stretch your capabilities, no matter the level you’re at.
You also get their premium WordPress Yoast plugin.
If you’re familiar with this plugin, you’ll know it saves you a lot of time, by suggesting “tweaks” to your blog post that support your ranking efforts.
There’s no reason any blogger shouldn’t use this plugin. Even if you don’t use Yoast Academy, still make use of it if you’re a WordPress user.
Course #3 – Shopify: SEO Training for Beginners
If you want to build an e-commerce store, you need to learn SEO from a store owner’s perspective. That’s what this course offers.
Provided by Shopify, the world’s #1 e-commerce platform, this course teaches you proven SEO strategies that can be applied to any e-commerce store.
It covers key topics like keyword research to find competitive keywords, on-site and off-site optimization — but through the lens of an online store (a totally different ball game).
The course has 16 lessons you can complete in under an hour. And by the end of the class, you’ll know a 3-step framework you can use to boost your store’s rankings and attract more visitors. You’ll also learn how to measure success with analytics that track your site’s performance.
This is great for someone looking to use SEO as a traffic source for their store.
Whether you’re a beginner to search engine optimisation or a seasoned store owner, this course outlines the steps you need to take to improve your rankings — and win more customers!
Maybe you aren’t a fan of courses. Maybe the best way for you to learn is by simply reading an article. (After all, you’re reading one now, right?)
In that case, have a read of Neil Patel’s Ultimate Guide to SEO. Created with beginners in mind, this monster article does a great job of explaining the fundamentals. It’s comprehensive (9,621 words) yet easy to understand, and chocked full of images to help you visualize how SEO works.
If right now you don’t have a clue what SEO is (it’s okay, we’ve all been there!), I recommend you start here. You’ll gain a stronger understanding of the topic, and the steps you need to charm Google into boosting your site ranking.
Be sure to also bookmark the article so you can refer back to it as you optimise your blog posts and travel along your SEO journey.
Course #5 – LinkedIn Learning: Become An SEO Expert
You may know LinkedIn as THE hub for business networking and following industry leaders.
But, did you know their LinkedIn Learning platform provides expertly-led classes on a range of business topics?
One of my favourites is their Become an SEO Expert class. It teaches you 3 key core SEO components — on-site, off-site and technical SEO — and the role each of them plays in an SEO campaign.
Classes are fairly short (1-2 hours), so you don’t need to worry about getting bored. Students also get quizzed after each class to help them better retain what they learn.
Take advantage of their free 30-day trial, or gain access to over 16,000+ classes when you subscribe to LinkedIn Learning for $26.99/month. This is also a great addition for anyone who wants to couple their learning with other skills in digital marketing.
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Course #6 – ClickMinded
SEO has many moving parts — but it doesn’t have to feel complex (the way so many “gurus” make it).
When you master the fundamentals, search engine optimization becomes a simple, repeatable framework you can use to get more traffic and higher rankings.
That’s what Tommy from ClickMinded focuses on — making SEO simple by teaching you what you need to know in as little time as possible.
And his fluff-free approach seems to work. Head over to this page, and you’ll see several testimonials sharing how this course took their SEO game to the next level.
Ask any SEO specialist, and they’ll stress how crucial content marketing is in your efforts to rank highly.
Without quality content — the kind that accurately solves a problem or query — your website will struggle to rank on Google’s first page. Valuable content is what boosts (and maintains) your ranking. It’s a weapon you can use to grab attention, grow awareness, drive traffic, and make sales.
And that’s exactly what Eric focuses on in this course. In just 1 hour, you’ll learn how to create a content marketing plan that fits into any SEO strategy. This 8-lesson course reveals powerful techniques and strategies that turn any website into a content magnet that effortlessly draws in more readership for your website.
Course #8 – The Blueprint Training
If you’re a freelancer or SEO agency owner and willing to invest a bit of money, check out The Blueprint Training.
The course teaches you a unique 3-step framework that is proven to scale your SEO services. Step-by-step, you’ll learn how to apply their best SEO practices to real-life projects.
These guys (who also happen to own an SEO agency) are serious about their students’ results. They arm you with done-for-you templates, SEO audits, performance reports, proposal templates and much more. The result is more money (for both you and the client) and saved time.
As a bonus, you also gain exclusive access to their Slack community of experts. Whether you’re struggling with a video or facing issues with a client, you can reach out to them knowing you’ll get solid advice.
The main course will cost you $7,999. Understandably pricey, I know. But they really do hand everything you need to become a highly-paid SEO consultant. It’s an agency-in-a-box. Here are some of the topics they include:
- Website quality audit
- Client onboarding
- Project management
- SEO proposal template
For proof, check out their long hall of testimonials from students sharing how they transformed their business. For anyone looking to get more clients for their SEO agency, this training deserves a closer look.
Introduction to SEO is a 90-minute class that shares the key ingredients that make up a successful SEO strategy. Plus, how to implement this strategy with cutting-edge tools and techniques.
The best way to learn is by doing. And that’s exactly what this course helps with: taking action.
For example, students are assigned the task to do keyword research on a piece of content, then optimize it for the search engines. The feedback given by your fellow classmates also allows you to quickly spot areas of improvement.
One other thing I love about the course is that it’s led by the co-founder of Moz, Rand Fishkin. Moz is arguably one of the most popular SEO blogs on the planet, so you can trust the message is just as reliable as the messenger.
If you’re new to SEO, this course is a great starting point. You can watch it all in one sitting and will feel more competent as a result.
Get started for free with their 7-day trial. Once the trial has ended, you have the option to subscribe to SkillShare’s unlimited library of expert-led lessons for £24/month.
(Did I also mention you can watch lessons offline?)
Course #10 – Pluralsight
If you’re starting out, look no further than SEO Fundamentals.
This course covers every chapter in the basic book — from keyword research to site content to building trusted links.
When you learn SEO for the first time, it can be easy for terms to fly over your head (think: latent semantic indexing), so beginners will appreciate the level of detail that goes into explaining certain topics.
For example, their Keyword Research section has two modules made up of 20 videos. And they don’t just show you how to apply keyword research to Google. They also apply it to Bing — another massive source of search engine traffic.
Pluralsight offers a very enticing 10-day trial that gives you plenty of time to try out the course. If you’re not that impressed, simply cancel the premium membership before the end of the 10 days. On the other hand, anyone who extends their membership will gain access to Pluralsight’s 7,000+ courses in a range of different business topics that are sure to help you expand your knowledge and the services that you can offer.
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SEO Certification – Is It Needed or Not?
Many SEO programs offer certification, but is it really needed?
Certifications only offer one main benefit. The courses that offer them typically provide a structured way of learning.
Similar to a college syllabus, courses are usually organized into specific modules and lessons. These also come with quizzes and assignments you can use to test your knowledge.
Do you see how this could help you learn faster than if you had to rely on random blog articles and YouTube videos?
There’s no “best” SEO certification, and they aren’t really brag-worthy (to clients at least). But they do make SEO somewhat easier to learn and can boost your confidence.
Also, if you’re a freelancer, adding the courses you have completed to your profile shows potential clients that you are serious and you are continuing your education and expanding your skills.
Keep this in mind as it goes a long way on competitive platforms like Upwork.
Frequently Asked Questions – SEO Courses
What do you learn in an SEO course?
Search Engine Optimization is made up of many smaller pieces. For that reason, SEO training can teach you a number of different things. For example, some teach the technical side (keyword research and on-page SEO). Some teach you how to market your services to clients. Some even teach you how to build an agency.
Whatever you wish to learn, there’s likely a course for it.
Can an SEO course help me find a job?
SEO skills are in high demand. What business doesn’t want more visibility on the biggest search engine on the planet?
That’s why they’re constantly on the lookout for SEO professionals to improve their search visibility. Hone this skill and you can open doors to amazing opportunities.
Why Should You Get an SEO Course or Certification?
SEO courses provide a structured way to learn. They have lessons, modules, quizzes, assignments, all of which are designed to accelerate your learning. Best of all, they’re usually taught by industry leaders who “walk their talk.”
Who is Brian Dean?
Brian Dean is a globally recognized SEO expert and the founder of Backlinko, a blog that shares top-level strategies that marketers can use to improve their ranking efforts.
His SEO That Works training has helped 4,000+ students learn SEO, get more traffic, and boost their rankings. If you can’t go past his training you can join a waiting list.
Courses are one the best ways to expand your SEO knowledge, and this isn’t only because of the content it provides. The structure, done-for-you resources and expert instructors are all designed to help you learn more effectively and, most importantly, attain the skills that clients pay good money for.
If you weren’t able to join Brian Dean’s SEO That Works program this year, the 10 alternatives above can still set you on the path to SEO success. Whichever course you choose, it’s always better to take action now rather than later.
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